How we make money, in plain English

What an affiliate link is

Some of the links to operators on this site are affiliate links. If you click one and go on to register an account, the operator may pay us a commission. You pay nothing extra, your odds and bonuses are identical to going direct, and the casino treats you exactly the same either way. The fee comes out of the operator's marketing budget, not your pocket.

The placeholder tracking codes

You may notice tracking parameters on our outbound links. Right now those are placeholders — they point at the real operator site but don't register a live referral. They'd only start earning once genuine affiliate credentials replace them. We mention this so nothing about the setup is hidden.

The line we don't cross

Affiliate funding is common, and it's fine as long as it doesn't bend the verdict. So two rules stay fixed. First, the grade comes from the criteria on our licensing and safetypage and nothing else — no operator can pay for a better letter. Second, commission never decides who gets covered or who sits where; a brand that pays more doesn't move up the page for it.

Why disclose at all

Partly because UK advertising rules expect it, and partly because a comparison site only has value if you trust it. You should know how we're paid so you can weigh what we say accordingly. If you ever think the funding has crept into the writing, tell us on the contact page — that feedback is genuinely useful.